May 14 2008

Client: Rodenstock
Agency: stereolize

Innovative, technophile and with appreciation for design that’s how stereolize presented the visual content for the Rodenstock appearance at the Opti 2008 in January.
Since 2006 stereolize has been entrusted by the renowned eyeglasses producer Rodenstock to create show and screen content for their annual trade-fair appearences. As Rodenstock integrated several departments for the different presentation themes, it was important to preserve flexibility and last minute changes for specific data content. With their biggest exhibition appearance at the “OPTI 2008” in Munich the cornerstone for the upcoming events had been laid. So the four presentations categories: progressive lenses, sport, frames, and the stage show were produced only once using the 3d real-time software Ventuz and could be reused for following trade-fairs and projects in other countries.