April 27 2012
NAB recap – Got screens
NAB 2012 has come to an end and we have returned home safely. Here are some impressions of the amazing time we had.
This year for the very first time we had our own booth at NAB in Las Vegas, the most renowned show in the entire entertainment sector. With a prime spot and the alpha version of our new product Ventuz Director in tow, we were able to leave a lasting impression.
We would like to thank all the partners that supported us: the amazing booth builders from MC2, NMR for delivering and installing ‘a few’ screens, AMD and HP for their high-performance machines and graphics boards, Perceptive Pixel for a wonderful touchscreen, Molden Media for adding another highly interesting demo to our booth, stereolize for the amazing content on the front wall and touch table.
For everyone who wasn’t able to come by, here is a little summary!
On the frontside of our booth we demonstrated what we believe to be the next standard inside the broadcast studio: a large display wall with high-end graphics driven by a touch table. And with eighteen screens running in sync you can truly call it ‘large’. The idea behind this setup is that, instead of the content being driven by an invisible operator in the control room, the anchorperson has full control over what they want to talk about. Especially in situations where several people are involved in a discussion, every single one of them has the possibility to change the graphics according to their statement. More flexible, more dynamic, and as always more captivating.
Our concept seemed to impress the audience. You know that you are doing something right when random people start taking pictures of your booth.
The back of the booth was reserved for demo stations. New solution partner Molden Media introduced their second screen application M2Score, a sports app created in cooperation with Opta Sportsdata. But naturally we had our own new product on display as well. The alpha-version of the Ventuz Director, a new control and playout system for quick and easy Ventuz on-air graphics, proved to be quite interesting for both small and large broadcast networks.
NAB was not only a great success, but also a lot of fun. We are looking forward to doing it again next year!