November 06 2009
Medientage recap - Minority Report or what
The first exhibition with an all-Ventuz-booth is over and we are proud to say that it was a great success. The visitors and other exhibitors enjoyed our installations and couldn’t get enough of moving the earth.
Medientage recap - Minority Report or what from Stereolize Gmbh on Vimeo.
Our slogan is “The Future of Presentations”, and the best way to realize how true that is is to show Ventuz to people who have never heard of it. The annual Munich exhibition “Medientage München” was an opportunity for us to reach out to people of the German Media Industry and show them what their studios should look like in the future.
Our idea was to implement as much interactivity as possible into a hypothetical studio setup. The central element of the booth was a 4 by 1.75 meter seamless LCD wall. The installation on the wall was divided into five parts: the current weather as well as three-day-forecast of a selection of cities all over the world could be viewed, a selection of stocks could be observed, dating back to the year 2004 (both these sets of information were updated in realtime through internet-feeds), videos could be watched, websites could be opened, and, which turned out to be the highlight, a model of the earth could be watched and moved at will by the onlooker.
This Minority-Report-effect was realized through a device which we have worked with several times before, the radarTOUCH
. It is a rotation laser which tracks the movements of the hands and accordingly triggers events in the installation. This made it possible for any visitor to our booth to stand in front of the screens and, by a flick of the wrist, turn the world in any direction they liked and even scale it up and down. Of course the radarTOUCH
was also used as a navigation device for the other four parts of the installation. Although this technology has been around for years, it was amazing to see how many people were completely unaware that this is not science fiction any more. But then again, that happens to us on a regular basis.
And that was not all: besides the radarTOUCH we set up a holoscreen, an interactive glass screen, which also served as a navigation device for the wall. It allowed a less sporty interaction with the content.
Another element of our booth was a tower of four LCD panels of which one was touchable. The content of this installation consisted of two different interactive 3D models, another selection of websites, a live Twitter search application and some Ventuz work examples.
All in all, the exhibition was a real success for Ventuz. The booth was flooded with visitors touching here and clicking there, many came back several times dragging other people along and even the exhibitors from the other stands paid visits and took brochures. Maybe we can put some science fiction on their stands next time.
We would like to thank the amazing agency Stereolize
for their once again phenomenal designs and ideas, AV Lang
for providing the 12 seamless LCD panels and installing them for us (special thanks to Manuel), Christian Kuntze for the Minority-Report-device, the radarTOUCH
, and all the people who waved and touched and clicked. We hope you enjoyed it and will see you again soon.
By the way: you know who to contact
if you want something like this, right?