Dezember 07 2012

BASF shows visual Power


BASF wraps up 2012 with an interactive Ventuz presentation.

On November 30th, the chemical company BASF invited their VIP clients to the Lotto-Plaza Hotel in Moscow to present to them a look back on the year 2012. The agency INTEGRITY was hired to create an interactive Ventuz presentation with imagery, real-time data visualization and embedded video content. On a 6x3.4 meter screen the guests were given insight into the facts and figures of the ending business year.


The interaction between speaker and content was provided by the Hummingbird rotation laser technology. With a simple wave of the hand the speaker could navigate between slides. The interaction was visualized with an animation on the screen, so that the guests could see the interaction itself.