Michelin at the IAA in Hannover

At this year’s IAA, Michelin is sporting three interactive Ventuz applications which the visitors can use to get information about the new products.

The highlight of the Michelin booth is an 65” plasma table which is made interactive by a touch-frame. Via an intuitive touch-interface the visitors can choose between a variety of films and animations which demonstrate how the right choice of tires can save fuel.





A nice feature, especially in an international realm such as an exhibition, is the incorporated change of language, which can be made at any point in the presentation or film.

The second Ventuz installation consists of a smaller 32” touch-table. The third is a presentation on a 50” touch-screen.