International Convention Peugeot - Valencia 2011

Minotaur and stereolize served for the interactive experience of the new Peugeot models in Valencia.

The Belgian event agency Minotaur and our renowned customer stereolize realized an impressive job for the French car manufacturer Peugeot. On almost 4,000 square meters the latest models and their special features were put into scene using the latest developments in modern exhibition-, projection-, and display technology.

A special focus was put on experiencing the new cars interactively. One area of the exhibition featured a movie player with a touch-navigation built in Ventuz and displayed on a holo-terminal.





Another area consisted of a 38 meters wide projection which showed the different stages of the development of a car. The viewer was able to navigate through these stages via laser technology. The advantage of using Ventuz during this operation was the management of subtitles through external Excel files. Excel files contain the timecode of the onset and the different languages. This real-time management allowed for subtitels in different laguages without the need to recalculate the films, which saved a lot of time during production. The videos were enriched with graphics and text.

In the third area, detailed information about four different car models was displayed on seven 65” holo screens through a. intuitive and state-of-the-art menu.





This exhibition took place in the City of Arts and Science in Valencia and lasted an entire month. Click here to see the movie!