Disney at the Munich Week of Film 2011

On the occasion of the Munich Week of Film 2011, the Walt Disney Studios Motion Pictures Germany GmbH presented its coming film releases in stereo3D.

The Munich Week of Film is an annual event during which German film distributors introduce their new blockbusters and insider tips for the coming year. This year, Walt Disney granted a sneak peek into TRON: Legacy, the new animation hit Gnomeo and Julia, the eagerly anticipated Pirates of the Caribbean: On Stranger Tides and the Pixar-production Cars 2.

The Munich based agency zweiB created the entire presentation for Walt Disney with Ventuz in stereo3D. The visitors could leave on their stereo-glasses during the whole event since all 3D-worlds, trailers and film scenes were shown in stereo3D. zweiB also installed a holo terminal as an interface. Through this device the speaker, Thomas Menne, General Manager of Walt Disney Studios Motion Pictures Studios Germany and Austria, could navigate interactively through the presentation.

In the run-up to this event zweiB performed quite a few other tasks as well, such as editorial consulting, shooting with the leading actress Alina Freund of the Walt Disney picture Hexe Lilli – Die Reise nach Mandolan, 2D and 3D animation, editing and many more.

The Ventuz-presentation by zweiB was not only a great success, but it became a highlight of the entire week.