April 04 2011

Microsoft @ CeBIT 2011 – 243 inches of greatness

Agency: stereolize

For the 8th year in a row, the German agency stereolize supplied Microsoft with a number of presentations for their appearance at the CeBIT in Hannover.





From March 1st through 5th the biggest IT exhibition, the CeBIT in Hannover, again showed the latest innovations and greatest developments the market has to offer. But next to all the novelties, a few traditions are being valued.


 


For the 8th year in a row, Microsoft hired stereolize to create the presentations held at the Microsoft booth. The creatives let themselves be inspired by the new Windows Phone 7 and came up with a truly grand idea: a 243” touch screen. With five meters width and 3.2 meters height, the screen was made interactive by the radarTOUCH. The amazingly designed presentations gave the presenters total freedom in arranging their demonstrations.




Additionally, stereolize created an agenda with a schedule of the day, which gave visitors the chance to organize their day and see the presentations they were interested in.