Teva stand at Ectrims 2011

Teva, a leading pharmaceutical company, made a unique appearance at the Ectrims convention in Amsterdam presenting their famous brand COPAXONE.

 

The concept was based on four "totems" made of 55" LCD seamless screens in 2-by-1 portrait mode , creating a high standing screen with staggering twice Full HD resolution. Each screen had a Ventuz server playing 4K video all together. The image quality was life like. Using touch technology the audience could navigate through a "dialogue" between patient and doctor.





The concept turned out to be a big success at the convention, and the doctors visiting the exhibition loved the interactive experience and the option to browse between patients and medical information. The interactivity was provided using Kinect sensors and a special software to interact with Ventuz. All Ventuz severs were synchronized to play one video background when no audience was touching the screens.