LOEWE at IFA 2011

The IFA (Internationale Funkausstellung) is the world’s largest exhibition for consumer electronics. This is where the big players show what they’re made of. This year, premium manufacturer LOEWE used Ventuz for their appearance.

The agency LK-AG created a smooth installation consisting of 5 large projections and several individual screens. Ventuz was used as a media server for 25 fullHD videos. The content on all projection surfaces and all screens was driven synchronously, providing for a harmonious atmosphere on the booth. Via a PC-interface or iPad/iPod, the videos could be stopped, looped and started again by the staff on the booth. Also they could seamlessly switch between the languages English and German. Additionally, new video content could be implemented at any time.