Dezember 07 2011

Unique interactive experience for 3M Deutschland

Agency: LK AG

For their appearance at the A&A exhibition in Düsseldorf, Germany, 3M Deutschland needed an emotional and unique way to present their state-of-the-art coveralls. LK AG created a stunning interactive Ventuz installation for them.





The concept that LK AG created for 3M consisted of a 2 meter high seamless plasma wall and a translucent dummy. The visitors to the booth were able to browse through a variety of coveralls on the plasma wall by using an interaction module. General information about each product was displayed in an appealing and informative way.

Simultaneously, blue dots lighted up on the dummy. By touching the dots, the visitors could receive further information on specific topics, such as seams, closure techniques and materials. The interactivity on the dummy was provided by an ultrasonic camera.


 


The combination of high-end design and sophisticated technology was a true breath taker. 3M was not only very impressed, they liked the installation so much that after the exhibition they installed it in the foyer of their German headquarters.