three monkeys and Reallifeconnect get social

Dubai–based Ventuz agency three monkeys and Austrian social media technology company Reallifeconnect have extended the social media experience to the real world with the launch of a tool that links virtual social media with venues and events.

With this innovative solution customers or clients will now be able to automatically share their social experiences during an event with their friends on Facebook and other social media channels. By linking user accounts to an RFID tag, card or wristband, guests will be able to post messages, check-in, ‘like’, and even upload photos.

In this setup, Ventuz is used as a visualisation tool for a feedback monitor. The guests’ social media activities are all saved in an online database before being analysed by the Ventuz system. The monitor then displays the latest check ins or likes to give instant feedback on those activities.

three monkeys integrated the technology for the first time at “Fit for the future interactive zone”, a sports-oriented public event organized by international sports marketing agency Fast Track, and which took place at the Abu Dhabi Corniche in December 2011.


 


After registering at the event, visitors were given an RFID card and asked to ‘Check in’ at their location and activate their online user profile by swiping the card at one of the RFID boxes. The card could then be used for a variety of purposes, such as posting comments on their Facebook wall, entering personal information to participate in games and competitions, and ‘liking’ a game after playing.

“Although this was a brand new way of doing things, the interactive concept proved popular, with more than half of the visitors registering as users. After just 10 days, the users had reached a potential online target audience of over 415,000 people,” said Rudi Buchner of three monkeys.