Promotion event for Nike - Just touch it!

Nike promotes new basketball gear with a high-end interactive Ventuz presentation.

 

In the beginning of May sports equipment manufacturer Nike chose an elaborate multimedia installation to introduce their new collection of basketball shoes and outfits. In front of a number of Israeli top league players the presenter navigated through high-res images and videos. Interactivity on the 3x3 multiscreen wall was provided by radarTouch technology. This setup gave the perfect context for the high-tech features of the new Nike models.

Additionally, several multitouch tables offered the possibility to get additional information after the presentation.