Representing Madrid at FITUR

At FITUR, one of the largest international tourism exhibitions, the city of Madrid once again felt best represented by an interactive Ventuz application.

For several years the city of Madrid has put the installations for their booth at FITUR in the hands of the Spanish Ventuz agency Pictures That Move. This year they created an impressive interactive application with the help of the German agency stereolize.



A whole room, the Sala Simulacion, was built for a 270° projection which was made interactive by the radarTOUCH. The visitors were asked to stand at a central point of the room and could navigate through a variety of topics concerning the city of Madrid, such as art, architecture, culture, sport, and night life. Each topic had its individual choice of color and design.



The size of the screens, the colorful 3D-design and the intuitive navigation gave the impression of standing in the center of a 3D world.