Qatar’s bid to host the 2022 FIFA World Cup

Agency: stereolize

When the FIFA delegation came to Qatar in September to evaluate whether to host the 2022 World Cup in the Middle Eastern country, they saw one of the most astounding Ventuz presentations yet. And it sure convinced them!






Qatar´s concept to host the 2022 World Cup speaks for itself. The country´s Bid Committee has managed to find outstanding and revolutionary solutions for every potential challenge to the bid. The essence of the 750 page strong Bid Book was visualized by stereolize and put into a 35 minute presentation beyond comparison which was shown to the FIFA Technical Inspectors that visited Qatar from 13.-16. of September this year.





In the “World of Football” a 270 degree projection surface with a diameter of 17 meters and 32 projectors displayed the key points of the transportation-, accommodation-, stadium-, security- and technological plans for a successful World Cup in Qatar. Within this round projection, the visitors were seated inside a glass cube of which the front side consisted of holoscreens, which served as an interactive projection screen for further technical information on the different chapters.





Through clever animations and camera movement, and the intelligent use of the holoscreens the spectators lost the feeling of the room dimensions and were actually put on a rollercoaster ride through the world of football in Qatar. 





The presentation was an overall success and the members of the FIFA Technical Team stated that they had not seen a presentation like this before. For those who have seen this presentation, the fact that Qatar won the Bid for the 2022 FIFA World Cup doesn’t come as a surprise.





Lead Agency: Atkon

Architecture and Construction: Dan Pearlman

Technical Supplier: Sigma

Ventuz agency: stereolize