Audi A8 launch roadshow Middle East

Date: 12th July 2011, Event: roadshow
Agency: three monkeys, Customer: Audi
Market: POS/POI, Technology: Interactive, Touch Screen

three monkeys were hired to develop an interactive concept for the launch of the new Audi A8 l that would reflect the new model’s unique features.

Using the car and its characteristics, also called hotspots, as the starting point, three monkeys created a screen installation, which x-rayed the A8 l thanks to a system mounted on rails. Controlled by the user, the plasma screen moved back and forth on the rails, scanning the entire length of the car to reveal 14 of its key features – from the interior design, LED headlights to the MMI, Bang&Olufsen sound system and safety assistants, three monkeys was able to creatively highlight the Audi A8 l’s unique selling points.

For the VIP area three monkeys developed an interactive presentation featuring stereoscopic 3D technology for more detailed information about the car. Thanks to the interactive application, visitors were able to select each of the car’s 14 highlights and browse through a selection of interactive content that included dozens of image galleries, videos and 3D animations.

Regular visitors on the stand could explore the car’s features on several 32″ LCD touch tables on the stand – with pictures, clips, information and specially created quizzes and games.

All the above installations were realized with Ventuz. The Audi A8 launch was rolled out in Saudi Arabia, Kuwait, Bahrain and the UAE in December 2010. In Dubai, the A8 l was on display at the Dubai Mall where all multimedia installations were solely dedicated to the new car.