|Date: 8th July 2013, Location: Shanghai, Event: Presentations|
|Agency: Eric C&C, Customer: KUMHO TIRES|
|Technology: Car Mapping, Graphic Design, Projection Mapping|
KUMHO TIRES uses Ventuz for car mapping at the launch event of their new product.
At the Global Leaders Summit in Shanghai, KUMHO TIRES used a sophisticated presentation setup for the launch of their new product, PS91. The agency ERIC C&C created a large presentation that included projection mapping onto a Porsche 911.
The backdrop presentation surface consisted of a 20 by 4 meter LED wall. After an eye-catching introduction show for PS91, real-time business data made up the content of the main presentation. Interactive graphics could be seen while the presenter, the vice president of KUMHO, was on stage.
ERIC C&C used two projectors for the car mapping. The graphics put a special focus on the tires and integrated perfectly with the content on the LED wall.