Car Mapping for KUMHO TIRES

Date: 8th July 2013, Location: Shanghai, Event: Presentations
Agency: Eric C&C, Customer: KUMHO TIRES
Technology: Car Mapping, Graphic Design, Projection Mapping

KUMHO TIRES uses Ventuz for car mapping at the launch event of their new product.

At the Global Leaders Summit in Shanghai, KUMHO TIRES used a sophisticated presentation setup for the launch of their new product, PS91. The agency ERIC C&C created a large presentation that included projection mapping onto a Porsche 911.

The backdrop presentation surface consisted of a 20 by 4 meter LED wall. After an eye-catching introduction show for PS91, real-time business data made up the content of the main presentation. Interactive graphics could be seen while the presenter, the vice president of KUMHO, was on stage.

ERIC C&C used two projectors for the car mapping. The graphics put a special focus on the tires and integrated perfectly with the content on the LED wall.