Citroën Premieres New C3 with Ventuz Powered Car Mapping

Date: 8th December 2016
Customer: Citroën, Agency: Xlab, Location: Slovakia
Event: Events, Presentations
Technology: Projection Mapping, Video Wall

Car manufacturer Citroën calls its bestselling model C3 a vehicle with distinctive design and a colorful personality. So when they launched The New Citroën C3 this fall at the PSA Trnava Plant in Slovakia, they chose a special Ventuz powered media setup to underline the characteristics of this unique, young and fresh car.

Czech agency Xlab was commissioned to create a custom presentation setup, including a state-of-the-art car mapping for the new C3. Ventuz was used as a media server for both the 12 by 3.5 meter LED backdrop as well as the 20k projection for the car. Ventuz’ integrated shaping tool handled the entire mapping onto the complex structure of the vehicle. The media choreography between backdrop video wall and mapping served for a fast-paced, futuristic and uplifting show that perfectly translated the C3 image and personality.