Interactive Holographic Presentation for Volvo

Date: 3rd April 2014
Customer: Volvo, Agency: iTechnol, Location: Russia
Event: Presentations
Technology: Augmented Reality, Holographic, Interactive, Presentation, Touch Screen

Volvo Russia uses Ventuz for automotive presentation to launch the new Volvo Concept Coupé.

For the introduction of the new Volvo Concept Coupé in Moscow, the Russian agency i-Technol designed a high-end presentation filled with immersive 3D content. Using a variety of virtual car models, the presentation illustrated the history of Volvo leading up to the their newest development, the Concept Coupé. A Christie Roadster S+16k projected the content onto a holographic foil on stage, giving the impression of the cars floating in thin air. Real-time calculation power was provided by an AMD FirePro graphics card.
The entire presentation was made interactive via a custom iPad app. i-Technol chose Ventuz for this project due to the easy development opportunities for multi-touch content and the handling of 3D models in real-time.