Masking and Mapping at Cityscape Abu Dhabi

Date: 14th June 2016
Customer: Aldar Properties, Agency: three monkeys, Location: Abu Dhabi
Event: Events, Exhibition: Cityscape
Technology: Projection Mapping

Feeling at home on an exhibition floor – a goal well achieved by Aldar Properties at this year’s Cityscape in Abu Dhabi, where they presented their new family friendly development project Yas Acres. With the help of agencies Action Impact and long-time Ventuz users 3Monkeys, they created an immersive experience using projection and soundscape.

The setup consisted of 12 hanging projection screens, 8 of which were in constant motion. By using the Ventuz software suite, 3Monkeys was able to mask and map the content onto the moving screens in real-time. Using the open structure of Ventuz, 3Monkeys offered an interface with 3rd party SSI encoders to track the positional data of the screens, making sure the projection never lapped over the edges and always displayed the images correctly. Additionally, 3Monkeys created a turnkey solution to ensure that positioning errors were reduced to an absolute minimum for the entire duration of the event.

The images and movie clips gave a visual character to the Yas Acres development project, and in combination with the soundscape installation, visitors on the booth were able to experience the unique atmosphere of living in this high-class residential area.