After one decade of hosting the Sports Awards Ceremony, CCTV enhances the show with a live Chat integration to allow viewer participation.
The CCTV Sports Awards are a highly prestigious event which attracts the entire Chinese sports elite as well as a large number of TV viewers. The ceremony honors outstanding performances in a wide variety of categories. In order to reflect the high standards applied to the athletes, the event itself utilizes the latest technological developments to create a unique experience for the nominees and audience alike.
This year, the Chinese agency Hunters was hired to realize a solution that would bring the audience from all over the country onto the large projection screen. Using Ventuz as their real-time 3D engine, Hunters created an integration of the popular communication tool WeChat. It allowed people to log into the shows auditorium, which was displayed with headshots of all participants on stage. The host could then select individuals from the virtual audience who could give a short comment. The application proved to be very popular during the show, which was aired live on February 1st.