Mercedes-Benz used a high-end Ventuz presentation to introduce the newest model of the S-Class to the Dubai audience.
When Mercedes-Benz launches a new model of one of their exquisite cars, the best is just enough. No wonder they have chosen one of the most famous and fancy sites in the world to introduce the new S-Class in July this year: the Armani Hotel Ballroom, located in the Burj Khalifa, the tallest building the world.
The multimedia presentations for this event were created in Ventuz by the agency stereolize. Projected onto a 18m x 4m curved screen, the content consisted of key facts, beautiful data visualizations and an image film made specifically for this occasion. At the end of the presentation given by Mike Belk, CEO of Mercedes-Benz, the projection screen opened to reveal the actual car.
Find more info on the stereolize website!