CHANEL introduces new watch Montre Première with an interactive room projection.
It was an exclusive event – six locations, a selected audience only, a beautiful piece of jewelry, and an immersive interactive installation created in Ventuz. For the launch of the prestigious watch model Montre Première, CHANEL had six showrooms all over the world equipped with a 270° multi-touch installation.
With rear-projections on three sides of the room and two rotation lasers serving for interactivity, the guests were completely engrossed into the presentation. The installation was launched in all locations almost simultaneously, which was made possible by the extremely comfortable setup options of Ventuz.