For their appearance at the Fensterbau Frontale in Nurnberg, Germany, Profine turned their booth into a show stage with dancers, performers and a huge media installation.
Fensterbau Frontale, which took place in March, is Profine’s most important trade show and always a reason to rethink exhibition strategies. This year, they had a completely new idea in mind and hired presentation specialists stereolize to put them into reality.
They equipped their booth with a 22 by 4 meter LED wall. Utilizing the real-time software Ventuz, stereolize created a multitude of 3D graphic installations and topped them off with on-stage action, consisting of dancers, performers, musicians and artists, who interacted with the real-time graphics. The main goal was to align on and off-screen content in a way that would create one smooth, homogeneous look and feel. The result was an ongoing chorus line on the booth of Profine that attracted visitors and kept them on the stand for long periods of time.