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VW Commercial Vehicles Transports IAA Press Conference Into The Future


With a large projection, Volkswagen Commercial Vehicles sets the stage for this year’s IAA in Hannover.

Work it! Rock it! That was the motto of the Volkswagen kick-off event at IAA for commercial vehicles in Hannover, which took place on September 22nd and was organized by lead agency zibert+friends. In front of about 600 journalists, the client laid a special focus on the T5 model, their most popular commercial car. To be able to visualize the versatility and power of this vehicle, ziebert+friends brought in the agency stereolize to wield their presentation magic.
Naturally, stereolize used Ventuz to create the real-time content for a projection wall of 26 by 5 meters. Using their slick and futuristic design, they implemented not only a number of pre-produced videos seamlessly into the content, but also embedded two live video feeds. A total of three Barco projectors brought the flashy animations on stage. The entire setup was run out of one Ventuz machine, using AMD’s eyefinity technology. 
To see more exciting projects visit the stereolize website.
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