Clac Video relies on Ventuz and Digital Media Technologies to bring the immersive exhibition #INGOYA to life.

The #INGOYA exhibition showcased the paintings of Spanish master Francisco de Goya in an immersive audiovisual experience that presented many of his most famous works with unprecedented detail and fidelity. The exhibition first opened in Granada, Spain, in March 2021, and successfully concluded in Madrid, Spain, in January 2022. The project then traveled to other Spanish and European locations through 2022 and 2023, completing its scheduled exhibitions.

The #INGOYA exhibition was based on large-scale, high-resolution video projections that completely covered the walls of the exhibition halls in each of its venues, creating an immersive experience where the audience was surrounded by Goya’s paintings. Initially, Clac Video designed a technical solution using traditional media servers to deliver signals to a large number of Epson Laser projectors—up to 35, depending on the venue’s dimensions and topology.

Carlos Sánchez, an AV director and producer with more than 30 years of experience in video production for music and corporate content, live events, and fixed installations, took charge of the technical execution of the exhibition and decided that Ventuz was the best platform for both the project and future adaptations of the #INGOYA exhibition, providing greater control and new interactivity options..

Now that the project has been successfully completed, #INGOYA stands as a landmark immersive exhibition that redefined how audiences engage with classical art through cutting-edge audiovisual technology.

The #INGOYA exhibition consists of high-resolution scans of the Goya paintings, which were later animated and edited to create large resolution video content. All the content was then encoded using the Notch LC codec to ensure the maximum quality, while being optimized for real-time playback due to the GPU accelerated decoding.

“For a project like this, the color fidelity was crucial, some of the most famous Goya paintings, such as the “Pinturas Negras” (“Black Paintings”) series feature extremely dark colors with various shades and nuances that must be faithfully displayed in the exhibition. We are extremely happy with the color reproduction in Ventuz, even some experts from El Prado Museum, that holds the biggest Goya collection in the world, were really impressed during their visit by how close the colors were to the originals”, Sánchez continues.

#INGOYA Madrid has been a great success, with more than 50,000 visitors until the end of November 2021, and even larger numbers during the Christmas holidays season. In addition, the exhibition was followed and welcomed with great interest by most of the Spanish media. Another exhibition locations have been confirmed in Zaragoza and Valencia, while other European cities are already booked as well. Additional cities both in Europe and other continents have expressed their interest in hosting the exhibition in the future too.