Outernet London partners with Ventuz for world's largest multi-8K LED immersive experience
Ventuz CEO Ralf Stanke highlights the success of the collaboration:
“We are thrilled to see Outernet fully operational, showcasing Ventuz’s real-time graphics technology in the most ambitious LED screen project in the world. With our powerful content creation, authoring, and playout systems, we enable dynamic, real-time, and resolution-independent visuals that bring Outernet to life.”
“Outernet is a unique fusion of multimedia artistry, audience interactivity, and situational triggers. The experience is not just a passive display but an evolving, responsive environment. This level of engagement can only be realized through real-time image processing beyond conventional media server applications.”
Ventuz is excited to announce its partnership with Outernet Global Ltd. in creating the world's largest LED immersive entertainment and broadcast environment, now live in London.
Outernet London, a cutting-edge entertainment and immersive media district, is now delivering breathtaking experiences to the public. This global network of immersive media and culture districts is designed to revolutionize brand activations, entertainment, and retail experiences. London serves as the flagship location, with future sites planned in New York, Los Angeles, and Europe.
At the core of Outernet London is The Now Building, featuring an immense digital canvas: a four-story high, floor-to-ceiling, 360-degree, 16K screen surface—the most advanced of its kind globally. With a daily footfall of over 400,000 visitors, Outernet has already established itself as a must-visit landmark.
Outernet’s massive 2,260-square-meter LED space demands the simultaneous rendering of hundreds of millions of pixels in real-time. Ventuz technology ensures seamless performance, providing a scalable, real-time content workflow that is crucial for this unparalleled immersive experience.
By shifting away from traditional pre-produced content playback, Ventuz enables live synthesis of ultra-high-resolution visuals, creating an ever-changing digital landscape. “Seeing Ventuz technology as a core part of Outernet’s futuristic and vibrant multimedia backdrop is incredibly rewarding,” says Stanke.
With Outernet London now fully operational and delivering immersive experiences every day, this collaboration marks a new era in interactive media. Visit the website of Outernet to explore more groundbreaking projects powered by Ventuz.
“What we're building with Outernet is extraordinary, far exceeding typical technology solutions. Our best-in-class integrated system enables real-time interaction across 16K LED canvases, delivering unmatched immersive experiences, with Ventuz playing a key role in meeting large-scale real-time challenges.“
Mike Whittaker - Outernet Global CTO
