How PTL Agency Dubai is redefining live events with Ventuz – insights from Cédric Offredo

Entrepreneur Cédric Offredo thrives on challenges, leading PTL Agency as co-founder and managing director. Specializing in real-time events, PTL integrates immersive technologies, interactive experiences, on-stage shows, and web activations using the flexibility of Ventuz.

Founded in 2018 by Offredo and Damien Guttierez, PTL aims to revolutionize live events through cutting-edge experiential technology. Based in Dubai, the agency has grown rapidly, expanding into Europe, the USA, and Saudi Arabia, positioning itself as a leader in the Middle East’s event technology sector.

With a team of 15 specialists and a global freelancer network, PTL seamlessly connects external devices, integrates live data, and develops engaging content. The company leverages Ventuz’s node-based workflow to incorporate media, live data sources, AR, motion tracking, game engines, and hologram technology. The strong collaboration between PTL and Ventuz ensures seamless execution of complex projects.

PTL has executed high-profile projects such as interactive installations for the World Petroleum Congress in Houston, immersive experiences at the Mohammed Bin Rashid Library in Dubai, and AR-driven fan engagement at the Saudi Arabian Formula One Grand Prix. The agency also pioneered hybrid and virtual event solutions during the pandemic, blending real-time virtual stages with live video feeds.

Looking ahead, Offredo remains committed to innovation, ensuring PTL continues to set new standards for live, interactive, and virtual experiences with Ventuz at the core of its creative process.