Realtime Thrills: Rayd and Rawmotion bring the action and drama of freestyle sports to life
Alexander Dörr, the founder and CEO of Rawmotion explains:
I realised that there were no professional fully integrated end-to-end data management workflows for the freestyle sports vertical.
“We believe in what we call advanced storytelling, which means using data to explain what's happening and to capture the audience's attention.”
From freestyle sports to motorsports, Rayd and Rawmotion excel in blending real-time data with storytelling.A pioneer in real-time graphics, Rayd's founder Oliver Grimm honed his expertise in the 1990s broadcast sector, working on FIFA 2002 World Cup graphics before adopting Ventuz in 2003. In 2005, he founded Rayd, focusing on broadcast, corporate events, and interactive experiences.
Today, Rayd remains a leader in real-time solutions, delivering cutting-edge broadcasts, AR/VR, and interactive events for top clients like Audi, Volkswagen, and Rohde & Schwarz.
Rayd partnered with Rawmotion in 2007, when Alexander Dörr sought real-time graphics for freestyle winter sports. With experience in event data management, Dörr created a real-time solution in 2000 to manage data for events like snowboarding and freeskiing. Seeking flexible graphic systems for freestyle sports, he turned to Rayd. Their successful collaboration at the Air+Style snowboarding event in Innsbruck using Ventuz led to a lasting creative partnership.
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“Pioneering creative collaborators for 15 years, Rayd and Rawmotion have transformed broadcast coverage of freestyle sports events. Using Ventuz to seamlessly integrate live event data with broadcast graphics, they tell the real-time stories that keep fans tuned into the action.“
Helena Swahn - Writer at Maxon
Dörr sees live data integration as crucial for freestyle sports broadcasts. His team works with Rayd and event organizers to visualize key moments, like scores and performance stages, using real-time graphics. This enhances audience understanding of judging criteria and course complexity. Using Ventuz, Rayd integrates biometrics, tracking, and score data into dynamic visuals, expanding into motorsports with real-time telemetry and 3D course models for dramatic storytelling.
Rayd and Rawmotion have revolutionized freestyle sports broadcasting with real-time data and graphics. Using Ventuz, they seamlessly integrate live event data into dynamic visuals for sports like snowboarding, skiing, and motorsports. This collaboration enhances audience understanding by showing scores, rankings, and performance metrics in real-time. With 15 years of experience, they continue to innovate, using 3D graphics and telemetry to tell engaging stories, even in extreme environments. Their work exemplifies the power of data-driven storytelling in action sports broadcasting.
