How Brighton & Hove Albion power the matchday experience at the American Express Stadium with Ventuz
One environment, every surface.
“Running a Premier League matchday means getting the same content, in perfect sync, onto displays that don't share a resolution, an aspect ratio, or a manufacturer. Ventuz treats that as a solved problem.”
Real-time graphics for every screen at the Amex.
The American Express Stadium, home of Brighton & Hove Albion — is one of the Premier League's most modern venues. As the club has invested in the matchday experience, from a state-of-the-art entertainment PA to pre-match light shows and a redesigned Heineken Fanzone, the demands on in-venue graphics have grown with it.
Ventuz sits at the heart of that visual operation. Center-hung displays, perimeter LED ribbon, and concourse screens are all driven from a single authoring environment, so the club's creative team builds templates once and the system carries them to every surface in the bowl. Pre-match build-up, live match action, sponsor rotations, and post-match wrap all flow through the same platform, controlled from a single Director seat.
Platform-grade performance, right-sized for the Amex.
The Amex is proof that the architecture that drives the biggest bowls in world football also fits clubs that operate below the top-table payroll. The same Ventuz Runtime trusted in live broadcast environments, where a dropped frame is a production incident. Ventuz renders every graphic on the Amex ribbon and center-hung. The standard does not change with venue size.
Live data from the club's timing and sports-data providers flows directly into match graphics, so scorelines, clocks, and stats update automatically. Sponsor rotations are scheduled and triggered in sync with match events: not mashed onto the screen by a separate system that has to be kept in step manually.
Built for game day, not just graphics day.
A stadium graphics system lives or dies in the last ten minutes of a tight match. Brighton's operation runs on the same engine that powers live-broadcast control rooms, election nights, and high-pressure esports finals: environments where reliability is not a feature, it is the baseline.
From the first pre-match graphic to the final whistle, Ventuz drives the Amex without a developer on standby. The club's operators work in Director: a control surface, not a code editor, so the team that runs every home fixture can keep running it, week after week.
“Platform-grade performance scales below the Premier League payroll. The Amex is where that claim stops being a pitch and starts being a matchday.“
Ventuz team - on the Brighton deployment
What Ventuz delivers at the Amex:
• Center-hung scoreboard, perimeter ribbon, and concourse screens driven from a single Director workstation
• Live sports data flowing into match graphics: scorelines, clocks, stats, with no manual updating
• Sponsor rotations triggered automatically in sync with match events, keeping commercial inventory firing at the right moments
• One authoring environment for every display geometry, resolution, and aspect ratio in the venue
• Broadcast-grade runtime reliability: the same engine used in live newsrooms and esports finals
• Operator-first workflow: templates built once in Designer, run on matchday without a developer in the gallery
The result is a matchday visual operation that scales with the club's ambitions without re-platforming every time the configuration grows.
