How AtmosphereFX turned an iPad into an interactive product presentation, rendered live in Ventuz
Credits
Design and development lead: Qaisar Yegimbayev. Development: Kussaiyn Zhumabek. Built with Ventuz 8; models and design in Blender, Figma, After Effects, Photoshop and Premiere Pro.
A product presentation you hold in your hands
Dubai studio AtmosphereFX set itself a research brief: present a product’s structure and key features so clearly that a client understands them in one session, and build the presentation in a way that is quick to develop and fast to deploy for demos. The answer is a Ventuz 8 app that runs on a single laptop and is streamed over the local network to an iPad. Scan a QR code, and the presentation opens in the tablet’s browser. Touch the screen, and the product turns, opens up and assembles itself, rendered live on the laptop and shown on the iPad with the controls in the visitor’s hand.
The showcase model is a drone, and the same app can present any product. It circles, comes apart and assembles itself live on screen, lit and shaded as the visitor turns it. Nothing is pre-rendered.
Smooth between states, cinematic in every frame
The visitor decides what to see and when, and animation blending in Ventuz moves the app smoothly from any state to any other: no cut, no waiting, however the visitor jumps around.
The look is cinematic because the materials and the lighting are physically based: metal reads as metal, light wraps around every part, and the model throws a real shadow on the terrain beneath it. All of it is computed in real time on one laptop, not on a render farm.
From a laptop to an iPad, through a browser
The app runs on one Ventuz machine, a laptop with a 13th-generation Intel Core i7 and a GeForce RTX 4060. The Ventuz Stream Out viewer sends the live output to an iPad Air over the local network, straight into a regular browser: nothing to install on the tablet and no custom code for iPadOS. Touch input travels back the same way, so the screen that shows the product is also the one that controls it.
For AtmosphereFX that meant no special hardware to source, set up or explain, and more time for the visuals and for how the interactions feel.
“We wanted to create an interactive experience on hardware people already know how to use. An iPad needs no explanation, so people can go straight to exploring the content. Streaming the app to it also meant no special hardware, which let us put our time into the visuals and how the interactions feel.“
Qaisar Yegimbayev - Creative Director, AtmosphereFX
Hover, explode, assemble: three states, one touch away
In the hover state the product circles in a seamless loop, and a tap on any component singles it out. The exploded state pulls the model apart to show everything inside, still turnable from any angle. The step-by-step state puts it back together, one part at a time, at the visitor’s pace.
The tablet is the remote
In the meeting room or on site, the iPad is the whole interface. Swipe, and the model turns. Tap, and a component lights up. Pull the product apart, step through the assembly, then hand the tablet to the next person. Because every gesture goes straight back to Ventuz, the renderer answers it the moment it happens, and a change in the content is a change on the screen.
One machine renders it. Any screen shows it.
A product launch, a showroom, a real estate model, a piece of jewellery: the showcase does not care what it presents, and the hardware stays the same. One Ventuz machine renders the scene, and any tablet, phone or screen with a browser can show it and control it. Swap the model, and the presentation follows.
See more work by AtmosphereFX, Dubai.
