Ventuz for Broadcast
Ventuz is used in a wide variety of TV shows, news, sports, eSports broadcasting and events, game and talent shows, VR/AR projects and much more. No matter the segment, if you want to make an impact, it is within your reach.
What is the broadcast market?
There was perhaps a time when graphics were a luxury to be indulged in as a broadcaster. That time has long since past. Now they are one of the prime cornerstones of every broadcasters identity, branding, communication strategy and investment requirements. In fact, they are a broadcasters first prime differentiator in a highly competitive market. The technological savvy, appeal of content, the quality of the programming and talent skills, all are certainly paramount to running a successful broadcast operation, but it is the graphics that lead the charge.
In todays world, where attention spans are in the single second timeframes, grabbing that first visual impression is often everything. But that bar is set very high – audiences are inundated with high-quality graphics from high-budget information and entertainment products. However, broadcasters not only must somehow meet those visual expectations, but also do so at the standard of reliability and robustness that a 24/7 broadcast environment requires. That combination is unquestionably uniquely challenging, requiring unique, modern solutions.
What are the broadcast market needs?
Modern broadcast graphics need to fulfill a difficult set of requirements: reliability, quality, flexibility, ease of use & maintenance and, of course, an affordable price point. While budgets are under pressure, quality expectations are going through the roof. Simultaneously, there are fewer operators and their workloads higher than ever. Formats and technical demands are evolving rapidly, forcing broadcasters to spend ever larger amounts of time and energy staying informed and abreast of them all. Cutting edge virtual studios featuring cutting edge creativity and ultra-realistic graphics.
Dynamic live broadcasts and shows requiring coordinated, highly controllable and flexible, in-studio and on-air graphics. Channel branding needing absolute stability and robustness for 24/7 operations. Modern newsroom workflows with complex infrastructures and intricate custom workflows. Broadcast graphics encompass the extremes of modern realtime graphics in every shape and form, pushing the envelope on all fronts. Ventuz delivers all of this, and more, from within a single package.
Why Ventuz for Broadcast ?
Ventuz offers a modern solution to this problem set. Building upon a history of cutting edge research and technology, Ventuz is a single package approach to the broadcasters specific set of challenges. No matter the graphics environment or requirements, Ventuz is built to live inside your ecosystem and provide next-generation capabilities in a flexible and powerful package.
Rather than having to construct complex solutions around multiple modules and systems from various graphics applications, Ventuz has ensured its system is built to wrap around your requirements. Whether in-studio video walls, virtual studios, on-air branding or live graphics, not only can the Ventuz package run it, but it can integrate them together and coordinate them in one environment. Or run them separately and individually, because Ventuz is structured to allow the customer to build the system they need and to bend to their requirements, not vice versa.
One solution for all broadcast graphics applications, from branding to in-studio
Ventuz for Broadcast Graphics
Broadcast graphics production has become more complex and requires an increasing number of integrations with 3rd party systems, like newsroom, automation, asset management, camera tracking, video Input/Output boards and more.
On the other hand, TV graphics nowadays are all about displaying data, from weather forecasts to stock exchange info, from sports stats to election results, data is everywhere. Ventuz is perfectly suited for this, its open architecture and wide data connections bring you all the tools to retrieve, format and display your data with ease and in a visually appealing way.
Data is key for channel branding
One of the areas where Ventuz excels, bumpers, clocks tickers, etc.. are displaying some sort of data and driven by automation systems and Ventuz fist perfectly into these workflows. News shows are another area where real-time graphics are constantly present in broadcast, hence Ventuz offers MOS-based integrations, with most of the main newsroom computer systems (NRCS), like Avid iNews, ENPS, Annova OpenMedia or Octopus, just to name a few.
Being able to use the very same tools for on air and in studio graphics is a unique Ventuz advantage, the same graphics can be easily repurposed for these use cases.But nowadays on set displays go beyond traditional video walls and the like, Ventuz extensive interaction toolset allows creating touchscreen-based and more sophisticated interactive graphic solutions that are usual in todays sports, news and game shows.
Virtual sets and augmented reality are major trends in todays TV and streaming production – sports and news shows, in particular, are using these techniques extensively to engage their audience.
Camera Tracking is a basic technology
For virtual and augmented, Ventuz integrates with the main camera tracking vendors in the market, like Trackmen, Ncam, Mo-Sys and Stype. Ventuz legendary production-proven reliability and service are other important reasons why more and more broadcasters worldwide are relying on Ventuz to be their graphics system of choice.