Create emotional connections
…with Ventuz as a tool to express interactive customer experiences rendered in real-time.
What is Experiental Design?
Experiential design is about permanent and semi-permanent installations, covering projects in flagship stores and malls, museums and experience centers, digital signage, trade show experiences, theme parks or art installations.
It is all about bringing a combination of information, branding and vision to audiences through dynamic and engaging digital experiences. These installations inevitably deliver powerful value by combining function, design and branding with the potential and visibility of high-traffic locations.
Because of this, in this world, there is a rarely a one-size-fits-all solution. From the screen or projector configurations to interactivity, scheduling, content curation or social media connections – every project is a unique design process driven by the singular requirements and conditions of that individual location.
This is what makes this field so challenging, and yet so rewarding. It is about creating experiences that engage and inspire thousands, or even millions of people throughout their lifetimes.
What does Experiental Design needs?
But such projects are inevitably exceedingly challenging, simply by nature of their visibility, complexity and the competitive environment.
This starts with the need for flexibility and customizability, because it is a virtual guarantee that in every installation there will be some unlikely or odd component that needs to be addressed. Whether unique screen configuration, innovative new interaction sensors or home-grown scheduling and content management, no project comes without its own complexity and challenge.
It ends with the absolute need for complete reliability and stability. These systems run 24/7 and there is rarely a team of highly trained operators to rush in if something should go wrong. The system needs to run like clockwork, with little or no maintenance. Naturally, of course, in between the beginning and the end are a host of other requirements, from uncompromising quality to simple ease of use and everything in between.
Ventuz – Software for Experiental Design?
Ventuz offers precisely that combination of absolutes. From absolute flexibility to absolute reliability, ticking every box in between.
The Ventuz package is designed to offer you the flexibility and power you need in order to bring your digital customer experience into reality and deliver it with confidence. Regardless of the challenges of the location, the complexity of requirements or the demands of the audience, you will have the tools with which to make it happen.
But Ventuz also lets you choose and integrate all the other moving parts that you know and trust, whether that be scheduling, social media curation or content management systems. Finally, and perhaps most importantly, once installed, Ventuz will run with absolute reliability and provide a high degree of maintainability so that you can sign off at the end of the project with complete peace of mind.
Combine interactivity, creativity, design and realtime graphics
Experiential Design and Fixed Installations
Fixed installations are graphic applications that include hardware and software to present information. A typical example of fixed installations are the interactive information kiosks that can be found on Museums, Trade Shows, Shopping malls and flagship stores, just to name a few use cases. But it goes beyond simple points of information, these are more complex fixed installations that combine interactive pods with massive displays or projections, sensors data gathering and social media.
Interaction with touchscreen
One of the main components of these experiental design projects is interaction with touchscreens. As we have mentioned before Ventuz supports the two most common interaction data protocols, TUIO and Windows Touch, which means that Ventuz can integrate with virtually any touchscreen in the market. Furthermore, Ventuz features an extensive toolset of interaction nodes that make creating interaction logic and behavior a breeze, no need for coding, just connect your nodes and turn your scene elements into interactive objects. Internet access is another usual requirement in many fixed installations that require the audience to interact with web pages live. To solve this issue, Ventuz integrates a fully operative web browser, based on the Chromium technology, which makes sure that Ventuz supports most of the latest web technologies, like HTML5 or WebGL, just to name a few.
Combine various outputs displays with Ventuz
Another usual requirement in experiental design projects is the need to combine various outputs displays, sometimes as a video wall, other times mixing different resolution and size displays or projections. Ventuz advanced output configuration tool makes it easy to create such layouts, including color correction and warping controls for each output and transition areas. Ventuz extensive data connections and advanced logic creation tools open the door for installations that require more complex actions and eternal data integration.
All this combines with Ventuz production-proven reliability, making it the right solution for installations that will be running even 24 hours a day, 7 days a week.