Create compelling data-driven motion graphics
…combining data, interactivity and high quality design in real-time.
What is Big Data Presentation?
Every sector today understands that data is a fundamental part of a successful operation and thus central to virtually any value proposition.
However, marketing, branding and communication experts worldwide are beginning to realize that data is more than that; It has become the core of the story being told. It is not a dry or boring add-on, quite the opposite, audiences expect it to be engaging, dynamic, inspiring and beautifully crafted and designed. From weather forecasts to social media or financial data, it is not simply tedious content, but an opportunity to demonstrate technological and design leadership.
This means that modern presentations, installations and events no longer can rely on canned charts or simple graphs and tables. Like the rest of the show, data must be exciting and dynamic, visually compelling and engaging. It is more than a core asset, a valuable marketing and branding vehicle in its own right.
Demands for Data Visualization
With real-time rendering, data can be presented dynamically, making it interactive, engaging, and up-to-date. It requires massive scalability, both on the input and output sides, but also on the logic and processing sides. A powerful engine is needed to display hundreds of millions of data points in a highly designed, visually stunning interactive presentation. Considering that data is rarely presented in a neatly packaged and ready-to-go format, the tools have to be flexible, scalable, and as open as possible.
In addition, you need to be able to bridge the gap between the raw information and the design vision. If you don’t have tools that enable you to bring the two together, you will be unable to leverage either of them.
Software for Data Visualization and Digital Signage Ventuz
All this is what makes Ventuz so immediately and immensely valuable. Being able to leverage data of all shapes, sizes and structures and combine that with a powerful design toolset, it gives you the capabilities you need to create cutting edge data-driven projects and experiences.
With a massively scalable architecture and proven history of breaking ground in this field, Ventuz is the first choice for many leading agencies and departments when it comes to presenting data.
Beyond data visualization, this is the emerging field of data presentation, where data is more than an add-on or byline, it is the driving narrative, the main actor on the stage. Ventuz gives you a toolset almost tailor-made for these applications, from its flexible structure to its extended toolkit and powerful capabilities, from its open architecture to its proven reliability.
The audience expects your show to be as engaging and stunning as the game itself.
Data is key in today’s Big Data and Machine Learning world
But years of lame presentation technologies have left the impression that displaying data is boring, simply because it was boring to look at.
We all face the same challenge, how to make your data look as interesting as it actually is? Ventuz has implemented many workflow options and integrations into our software that are specifically aimed at the dynamic visualization of live data, big data and digital signage.
Data can come from multiple sources – Ventuz open I/O structure
How to go beyond the usual pie and bar charts, that might be informative but cannot create the wow effect on your audience?
Instead, modern graphic methods are used to offer new and exciting ways to bring data into a visual form. One of them are data-driven particles that allow you to visualize complex data, such as characteristics of client groups, growth patterns and more, in the form of dynamic point clouds. Another usual technique is linking data to animations, colors or other content features – for instance accelerating graphics animation to reflect fast changes on data. These techniques can be combined in various ways, so the audience can watch changes as they occur and get a much more accurate idea of what is behind the numbers – and it looks cool.
Dynamic data visualization is used in a wide number of scenarios
Ranging from large corporate presentations where information must be not only accurate, but attractive to the audience, to info points for trade shows, which can be connected to company management systems to get leads information without the need for dedicated booth staff. From appealing points of sales connected to merchandise stock databases to full control rooms that must display huge amounts of data as fast as it changes, with total accuracy and reliability, the possibilities are endless.