Create compelling data-driven motion graphics
…combining data, interactivity and high quality design in realtime.
What is Big Data Presentation?
Every sector today understands that data is a fundamental part of a successful operation and thus central to virtually any value proposition.
However marketing, branding and communications experts worldwide are beginning to realize that data is more than that – it has become the core of the story being told. It isn’t a dry or boring add-on, quite the opposite, audiences expect it to be engaging, dynamic, inspiring and beautifully crafted and designed. From weather to social media or financial data, it is not simply tedious content, but an opportunity to demonstrate technological and design leadership.
This, in turn, means that modern presentations, installations and events no longer can rely on canned charts or simple graphs and tables. Like the rest of the show, data must be exciting and dynamic, visually compelling and engaging. It is more than a core asset, a valuable marketing and branding vehicle in its own right.
Demands for Data Visualization
This demands a substantial powerhouse of technology behind the curtain to achieve, though.
Real-time rendering allows for dynamic presentation of the data, making it interactive, up-to-date and engaging. It requires massive scalability, not just on the input and output side, but also on the processing and logic side. Showing hundreds of million data points in a highly designed, visually stunning interactive presentation, fed by real-time updates– that requires a powerful engine. Since data is rarely provided in a standard format, neatly packaged and ready to go, the tools need to be flexible, scalable and as open as is possible.
And not least of all, you need to be able to bridge that gap between the raw information and the design vision. Having both is great, but unless you have a toolset that allows you to bring them together, you can leverage neither.
Software for Data Visualization and Digital Signage Ventuz
All this is what makes Ventuz so immediately and immensely valuable. Being able to leverage data of all shapes, sizes and structures and combine that with a powerful design toolset, it gives you the capabilities you need to create cutting edge data-driven projects and experiences.
With a massively scalable architecture and proven history of breaking ground in this field, Ventuz is the first choice for many leading agencies and departments when it comes to presenting data.
Beyond data visualization, this is the emerging field of data presentation, where data is more than an add-on or byline, it is the driving narrative, the main actor on the stage. Ventuz gives you a toolset almost tailor-made for these applications, from its flexible structure to its extended toolkit and powerful capabilities, from its open architecture to its proven reliability.
The audience expects your show to be as engaging and stunning as the game itself.
Data is key in todays Big Data and Machine Learning world
But years of lame presentation technologies have left the impression that displaying data is boring, simply because it was boring to look at.
Then we always must face the same challenge, how to make it look as interesting as it actually is? Ventuz has implemented many workflow options and integrations into our software that are specifically aimed at the dynamic visualization of live data, big data and digital sinage.
Data can come from multiple sources – Ventuz open I/O structure
How to go beyond the usual pie and bar charts, that might be informative but cannot create the wow effect on your audience?
Instead, modern graphic methods are used to offer new and exciting ways to bring data into a visual form. One of them are data-driven particles that allow you to visualize complex data, such as characteristics of client groups, growth patterns and more, in the form of dynamic point clouds. Another usual technique is linking data to animations, colors or other content features – for instance accelerating graphics animation to reflect fast changes on data. These techniques can be combined in various ways, so the audience can watch changes as they occur and get a much more accurate idea of what is behind the numbers – and it looks cool.
Dynamic data visualization is used in a wide number of scenarios
Ranging from large corporate presentations where information must be not only accurate, but attractive to the audience, to info points for trade shows, which can be connected to company management systems to get leads information without the need for dedicated booth staff. From appealing points of sales connected to merchandise stock databases to full control rooms that must display huge amounts of data as fast as it changes, with total accuracy and reliability, the possibilities are endless.