Car Mapping for KUMHO TIRES


KUMHO TIRES uses Ventuz for car mapping at the launch event of their new product.

At the Global Leaders Summit in Shanghai, KUMHO TIRES used a sophisticated presentation setup for the launch of their new product, PS91. The agency ERIC C&C created a large presentation that included projection mapping onto a Porsche 911.

The backdrop presentation surface consisted of a 20 by 4 meter LED wall. After an eye-catching introduction show for PS91, real-time business data made up the content of the main presentation. Interactive graphics could be seen while the presenter, the vice president of KUMHO, was on stage.

ERIC C&C used two projectors for the car mapping. The graphics put a special focus on the tires and integrated perfectly with the content on the LED wall.

projection mapping on the surface of a car